Agroberries; Blueberries from Chile to USA 2016

The Opportunity

To use It’sFresh! to improve the quality of blueberries exported from Chile.

The Approach

Arandano blueberries from the same grower, in Parral, Chile were shipped with and without It’s Fresh! to the Berry Fresh facility in CA. There were nine sets of daily third party assessments simulating DC, retail and home conditions.

The Outcome

The testing showed that It’s Fresh! would deliver benefits at the retailer’s DC, in-store and at home. Blueberries with It’s Fresh! were firmer, had better texture and better taste. By Day 9 the berry assessments showed It’s Fresh! delivering 2 days extra shelf or home life. There was an ROI of 200%. A blind sensory taste test was performed consisting of 5 random plates of berries.