US Retailer; Strawberries – Commercial Pilot 2015

The Opportunity

Reduce the cost of waste and drive sales increases through improved consumer satisfaction.

The Approach

A 10 week commercial pilot. DCs with It’s Fresh! filters in strawberry punnets were compared to DCs without It’s Fresh! with the same growers, growing regions and varieties.

The Outcome

Better quality arrival at retailer depot, 17% fewer refusal, 45% reduction in waste and 10% improved sales.